The AVS Blog

Your one stop destination for all the latest news and information in the marketing space of India


The Evolution of Events: From One-Off Experiences to Crucial Brand Tools

In the dynamic landscape of marketing, events have transcended their traditional role as mere one-of... Read More

By AVS India

Celebrating 14 Years of AVS India: Fabulous Years in the Industry

In these fourteen years, AVS India has been dedicated to empowering our clients to realize their bus... Read More

By AVS India

Implications for Marketing Agencies during India's G20 Presidency

You might be wonde­ring how all of this is relevant to marketing age­ncies in India. The answer lie­... Read More

By AVS India

Unlocking the Potential of MARCOM: Integrated Marketing Communications Strategies

In this blog, we'll look at MARCOM's potential and how it can open up new business opportunities. ... Read More

By AVS India

The Psychology of Experiential Marketing: Understanding Consumer Behavior

The idea behind experiential marketing is to create an experience for your customers that goes beyon... Read More

By AVS India

The Role of Data Analytics in Digital Marketing: Making Informed Decisions

By utilizing data analytics, organizations can acquire significant insights, make informed decisions... Read More

By AVS India

Why Exhibition Set Up and Design Should be Part of Your MARCOM Strategy

Exhibition setup and design are critical parts of your marketing strategy because they give you a ch... Read More

By AVS India

Leveraging Social Media in MARCOM: Tips for Effective Engagement

In this blog entry, we will investigate a few significant ways to use social media marketing in MARC... Read More

By AVS India

The Role of Exhibition Design in Brand Awareness and Recognition

Exhibition design is the art of making a space look appealing and inviting, while also being engagin... Read More

By AVS India

Maximizing Engagement with User-Generated Content: Tips and Tricks for Success

Leveraging UGC can help businesses build trust and authenticity, while also increasing their reach a... Read More

By AVS India

The importance of storytelling in video production

As the world becomes more and more digital, it is important to be able to capture the attention of y... Read More

By AVS India

Top Exhibition Set-Up Mistakes to Avoid: Lessons Learned from Industry Experts

Exhibiting at a trade show or exhibition can be a great way to promote your brand, establish relatio... Read More

By AVS India

The Power of Storytelling in Marketing: Building Your Brand Narrative

A brand narrative is a story that explains who you are and what you stand for, while also demonstrat... Read More

By AVS India

Going Beyond the Traditional: The Role of Experiential Marketing in Building Brand Awareness and Identity

Experiential marketing is a way for companies to convey their brand values and stories through diffe... Read More

By AVS India

We are thrilled to be THIRTEEN and counting…

We are 13 years younger and yes it's thrilling. We are celebrating our THRILLING THIRTEEN with m... Read More

By AVS India

Is Behavioral Targeting the future of Digital Marketing?

Behavioral targeting can continue to play a role in producing better outcomes for both marketers and... Read More

By AVS India

Top SEO trends in 2023

SEO trends are a fun way to see what is happening in the world of digital marketing.... Read More

By AVS India

Creative campaigns are your way to up your Digital marketing game

The success of your campaign depends on the type of audience you're targeting, the type of content y... Read More

By AVS India

Engaging your virtual audience is the key to a successful Event

If you’re going to put your event online, you need to make sure that the virtual audience is as enga... Read More

By AVS India

Best event marketing strategies for your next big event

Event marketing is an important part of your overall marketing strategy. But before you can start pl... Read More

By AVS India

Host and plan the perfect virtual conference with us

Organizing virtual conferences in 2023 is going to be a lot like organizing them in the past—but wit... Read More

By AVS India

Confused with your Exhibition setup? Here are some tips to fun it up!

A solid strategy for your exhibition is the best way to ensure that you meet your goals, so don't wa... Read More

By AVS India

Establish a successful brand voice with these exceptional tips

Your brand voice is the core of your identity and every marketing initiative. It’s also the product ... Read More

By AVS India

Secrets To Creating and Hosting a Memorable Business Event

There's no denying that having a memorable business event is one of the best ways to build your bran... Read More

By AVS India

Engage with your audience - The Social Media way

Your social media content determines how your audience sees you.... Read More

By AVS India

Why is it essential to do attendance tracking in your next event

For event organizers, keeping track of session attendance is a crucial part of running a successful ... Read More

By AVS India

Create an event that the town will always talk about!

Event planning can be complicated but it's not rocket science.... Read More

By AVS India

Top 5 reasons why your business needs Digital Marketing

Here are some reasons why your businesses must have a strong online presence through digital marketi... Read More

By AVS India

Why Social media has become an essential part of marketing in today's world?

Social media has become an essential part of marketing in today's world. The reason for this is that... Read More

By AVS India

A Hybrid Future for B2B Experiential Marketing in 2021 and Beyond

Hybrid Experiential Marketing is growing in popularity amongst businesses. Here's how you can provid... Read More

By AVS India

Building Brand Experiences: From Experiential Marketing to Customer Satisfaction

To excel in new marketing strategies, marketers need to master the art of connecting Experiential Ma... Read More

By AVS India

7 Effective Guerrilla Marketing Campaign Ideas

The term ‘Guerrilla’ has its essence felt in several marketing efforts. Its popularity grew to an ex... Read More

By AVS India

How to Write Content for People and Optimize it for Google?

Ever came across complicated jargon on a blog that put you off- Follow these tips to understand both... Read More

By AVS India

Green Measures and Sustainability In Event Management

All event management firms are working out ways to reduce their carbon footprint. Even Government re... Read More

By AVS India

How Artificial Intelligence (AI) Is Revolutionizing the Digital Marketing Sphere?

The application of AI is evident and matures rapidly. Digital Marketing is adopting AI to its core f... Read More

By AVS India

Ready for Unlock 2021? What Event Marketers can expect?

All the Event Marketers have witnessed plot reversals in their strategies. The sudden advent of virt... Read More

By AVS India

The Brand Dilemma- To Spend or Not To Spend on Advertising in Pandemic

Advertising during uncertain times is a controversial topic. To Spend or Not To Spend in Pandemic de... Read More

By AVS India

How Influencer Marketing and Brand Partnerships Can Grow Your Brand?

Branding and influencer marketing take time before your business reaps the rewards. You are investin... Read More

By AVS India

Combating Pandemic: How Creative Agencies Evolving?

The pandemic has disrupted many global businesses and industries. How is 2021 looking for creative a... Read More

By AVS India

The New Normalcy of Sports Industry: Will 2021 bring shine upon sports industry?

Do events like IPL 2020, ADHM 2020, Skechers Chennai Marathon mark the re-opening of sports industry... Read More

By AVS India

A Way Forward Towards Safe events

A well thought and elaborate event safety plan is a pre-requisite that every event professional must... Read More

By AVS India

AVS at Airtel Delhi Half Marathon 2019 for Puma, Volini Maxx & Tata Motors

For the 5th year in a row, AVS India was the part of Airtel Delhi Half Marathon 2019 and served thre... Read More

By AVS India

How Pandemic brought Disruptions in the Industry: What's the future of Event Industry?

One of the worst affected industries from this catastrophe is the Event Industry. The business has c... Read More

By AVS India

AVS India Marks a Glorious Decade: Celebrating the 10x Journey

With 10xHardwork, 10xCommitment and 10xEnthusiasm for the 10xGrowth! The bogey led by passion has s... Read More

By AVS India