Best event marketing strategies for your next big event

Event marketing is a huge part of the events industry, and it can be difficult to know where to start. A lot of event marketing strategies are centered around email marketing, but what if you want to focus more on social media? What about partnering with bloggers or influencers?

The good news is that there are plenty of ways to get started!

When planning your event marketing strategies, it's important to consider the whole process from beginning to end.

For example, there are many ways that you can attract attendees to your event: from pre-event pages on your website to early bird discounts to blogging about the event, partner outreach and social media campaigns, paid promotion of events on websites like Facebook Ads, email outreach for attendees who have RSVP'ed but have not responded yet, and influencer outreach using content creators such as bloggers who are interested in the topic of your event.

When working on all of these aspects of your event marketing strategy at once, you can maximize your chances of success by connecting with potential attendees early on before they even know they're coming.

Event marketing is an important part of your overall marketing strategy. But before you can start planning that event, you need to make sure you have everything in place. Here's a list of the best event marketing strategies to consider from beginning to end:

Pre-Event Page

Planning a successful event starts with a pre-event page on your website. This should include information about the event itself and any special offers or discounts that might be available at this time. It also helps if there are links to other pages on your website that are relevant to the event—for example, if you're offering a discount for people who show up early.

Early Bird Discounts

One of the best ways for people to share an event is by using early bird discounts. These are typically offered one day or even just an hour before regular ticket prices go up, so they're sure to catch everyone's attention! If you're planning an event where people will want to get tickets right away, consider doing one as soon as possible so that people know exactly when they can get them—and then run it again later in case they sell out too quickly!

Blogging

Blogging is a great way to get your name out there and start building an audience for your next big event. You can blog about the event itself, or build a series of blog posts about what it's like to attend, who will be speaking, and other details that make the experience more personal for potential attendees.

Partner outreach

If you have a partner company, reach out to them and see if they'd be willing to co-sponsor your next event! The more value you can offer each other, the better chance you have of growing your reach and getting even more people interested in attending.

Social media

Social media has become increasingly important as an event marketing strategy—it's where most people go first when they're trying to decide whether or not they want to attend an event. Make sure that all parts of your social media presence are consistent so that people know where they can find you!

Paid promotion

Paid promotions are a great way to get your event noticed by people without the budget for advertising. They're also great for driving new customers to your event or website. You can use social media or word of mouth to promote your events with paid ads on Facebook, Instagram, Twitter, and other such platforms.

If you're looking for a budget-friendly option, consider hiring a marketing agency that specializes in paid promotion. They can help you find the right people to sponsor your event and help you craft the right message.

Event press release

An event press release should be written and distributed ahead of time so that you have time to sell tickets and build excitement about the event. Make sure that it includes all relevant information, such as dates/times, location/venue, speakers, and sponsors/partnerships.

Email marketing

Email marketing can help you promote your event in advance by letting people know they can sign up for updates on when tickets go on sale or when they'll be presented with more information about the event itself. It's also a good way to communicate with attendees who've signed up for email updates by sending them messages like "we want you there!" or "we need your help!"

Influencer Marketing

Influencers are people who have a large social media following and great content that is shared by their followers. When you reach out to influencers, you're asking them to promote your event. However, they're not going to do it unless they feel like it's worth their time—so you need to make sure that they believe in the value of your event and what it will bring them.

Event marketing is a lot of work, but it can be an incredibly rewarding pursuit. At AVS, we put curate customized strategies to help you plan your event marketing plan from beginning to end.

While it might seem overwhelming at first, we promise it gets easier! Our plans and methodologies will help you be on the right track toward building your brand and making a splash with your next event.